Promotion & Publicity

Roadex-Railex is the premier transport exhibition in the Middle East. IIR Exhibitions hold and continue to develop the most wide-reaching and accurate database of traffic and transport decision makers in the region.

Direct Mail

The Roadex-Railex promotional campaign includes an extensive direct mailing campaign. More than 51,000 mail pieces are distributed to industry professionals around the world.

Email Campaigns

Over 153,000 emails are sent out to individuals in the promotion of Roadex-Railex. In addition, the event benefits from an opt-in database of over 9,000 industry professionals. The event’s monthly newsletter – Junction regularly promotes the conference and exhibition.

Website

The primary medium for event promotion and is updated regularly with event information and market intelligence.

Radio

Local radio stations cover the event, and this includes live interviews both pre and post show.

Press / Media Relations

Roadex-Railex employs one of the most recognised PR agencies in the region to manage its press activities. Releases and information are issued on a regular basis and result in coverage with a commercial value of around US$200,000.

Fax Campaigns

Fax remains an excellent communication method in the Middle East – approx 15,000 faxes will be sent as part of the promotional campaign.

Advertising

The advertising campaign for Roadex-Railex is international. Trade magazines give their support to the event in the form of on page advertising and editorial coverage. All regional national newspapers feature on page advertising in the run up to the event.

Exhibitor Invitations

An unlimited number of visitor invitations are posted to all exhibitors so personal invitations can be given to key customers and targets.

Telemarketing

A dedicated team of sales professionals regularly contact key delegates and professionals from the industry to ensure their attendance and also for research purposes.